Monday, July 11, 2016

New Branding

A few months ago, I decided to finally work on my re-branding for my business.  I knew I wanted to change everything from my logo and packaging and everything in between.  The branding guru these days is Emily McCarthy.  She is out of Savannah and if you check out her website, her growing list of branding clientele is truly spectacular.  By the time I had my first phone call with her to discuss what I wanted, I think I must have logged 50 hours looking at her logo client page. Our first phone call was quick and it felt like I was talking to one of my friends, she is so nice and had great suggestions.  The biggest one was to change my base color to kelly green.  I love green (usually mixed with pink) but this would give me some flexibility with my packaging, being able to mix different color ribbon depending on my situation.  We ran with green and soon I had my first logo proof.  Several proofs down the road, she came up with this one-which I am in love with.  Before you ask why two k's and not kp, we tried and tried and it just didn't work. I have started getting things printed and everything looks amazing.



The custom ribbon is so fun.  I can't wait to get the white with gold and the pink made up!



The shopping bag with the logo in gold is one of my favorite parts of the package.  I am researching now where to order these from...and the wrapping paper- I die over this.  I might use this pattern for custom tissue paper.  I love it all!!!!

Check out a sneak peek of my new website...


I am still working on it and am about to start loading up products.  My goal is to unveil in August.

Exciting things happening these days,
xoxo, kp

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